I found this article today on RIS Media and felt if valuable to share with everyone; many of us have heard all this before, but this message is so profound, that all agents NEED to read it and then take stock in where they are and realize what specifically is it that their broker’s or their company’s are doing to help them succeed in this market.
My position, in my company is to help our office grow, so I do a LOT of consulting with agents outside of our office to help them realize what is happening around them in this shifted market. Many of them, through my process of teaching, coaching, and consulting, realize that they are not bad agents, they are just in the wrong place. The office they joined a few years back has been hit by this shifted market as well and they simply do not know what to do to help their agents. Many offices are closing as a result. We are seeing agents come to our company, realizing that Keller Williams is positioned to take this market over and comeout as number one on the other side. That is why we have successfully passed Re/Max - in the first year of this market downturn!
What I and most of the agents who truly understand sound business models are seeing is that our training is right on, our fundamentals are right there, and our backbone is strong enough to weather this storm - ZERO DEBT as compared to Realogy with over $6 Billion is debt, just to name one. The fact of the matter is, Keller Williams was born in a market downturn like this, quickly grew to become a major player in the market place, and now, with the experience and talent we have on board and the research arm we have at Baylor University, and the wonderful folks at Keller Williams University and our consulting arm at MAPS, we are not only surviving, but taking over and thriving. I have interviewed agents that have made the wise choice and joined us - they are doing well. I have interviewed other agents that did not join, and to be honest, one of them served me and one of my agents cocktails the other night at a local pub. I appreciate this agent doing what he has to do to make it in the world today, but the agents that joined us are working our systems and models and doing well.
The article below talks about PEOPLE being the deciding factor in the market, and they are exactly right. This is, after all, a people based business! It is a contact sport - he who makes the most contacts, and delivers the best and most accurate information, wins, hands-down, every time. That is what Keller Williams is teaching us - how to win! With so many agents out there cutting this and cutting that, they are playing the game right now to not lose. They have forgotten all about what it takes to WIN! If you play to “not lose” you are going to get exactly what you focus on - a loss, at the end of the day. However, if you can focus on and play the game to WIN, you will come out a winner, every time.
Please read the article below, and if you are not convinced at the end that your broker is not going doing what it takes to help you, schedule one hour with me and let’s have a conversation. I will not ask you to join my company, but I will give you something that you are not getting now that will help you in your business - guaranteed.
Please feel free to comment, I would be interested to hear what others have to say about this.
Also find more posts about Keller Williams, market statistics, and short sales on our Active Rain BLOG. To see this post, please visit:
http://activerain.com/blogsview/1024844/What-Will-It-Take-for-The-Market-To-Rebound-In-2009
The original article can be viewed in it’s entirety below, or at this link:
http://rismedia.com/2009-04-07/what-will-it-take-for-the-market-to-rebound-in-2009/
What Will it Take for the Market to Rebound in 2009?
Commentary by Cabot L. Jaffee
RISMEDIA, April 8, 2009-If “rebound” means getting back to the sales levels and home values experienced just a few years ago, then the answer to the question: What will it take for the market to rebound in 2009? is “nothing,” which is not necessarily bad. If the definition of rebound implies simply returning to sales volumes and prices more in line with historical norms and growth patterns (normalcy), the situation is not nearly as bleak as daily headlines lead many to believe. For a rebound to occur, growth in existing home sales will need to occur. The National Association of Realtors (NAR) projected a 1.4% growth in existing home sales in 2008 (5.18 million). In addition, NAR has previously estimated 2009 existing home sales at 5.91, which will represent a sizeable growth over 2008.
And if Florida, California and a few other culprits that contributed to the speculation frenzy were deleted from current statistics, the picture of the overall market changes dramatically. A rebound is coming, but who will rebound quicker, stronger and more profitably depends on one major attribute-people.
Therefore, the better question is not “What will it take?” but rather “for whom” will a rebound occur? The rebound will not be an all-or-none phenomenon-not every brokerage will rebound. This challenging real estate market will continue to lead to consolidation, where only the stronger brokers and agents will survive.
Therefore, it is ever-increasingly important to make sure you have the right people-those who can produce, sell and perform. And it will be similarly important to have the right tools and technologies to support and differentiate your brokerage. But I caution you-it is not better to have “anybody vs. nobody.”
Those firms that identify the agents that have an aptitude to sell will be positioned for growth. And don’t ignore the Gen Y folks-you don’t only need experienced agents-you just need the right agents.
Brokers should target career-minded prospects rather than simply hire as many as possible; differentiate your value proposition to prospects; and use professional hiring tools to better assess prospects. Brokers should provide training and mentoring to enhance effectiveness versus simply acquiring meaningless designations. Brokers should also focus attention on performers; non-producers can’t be allowed to remain because “they don’t cost anything.”
If you want to rebound, you’ll have to make it happen; you can’t just wait for it to happen on its own. The time is right; the market is poised to rebound with first-time buyers and previous renters as home prices settle at more affordable levels and historically low interest rates. Remember, people are the lever that will allow you to rebound.
Cabot L. Jaffee is president and CEO of AlignMark, Inc. For more information visit www.alignmark.com.
RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.
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